About Us - Marketick Revenue Systems

Marketick is a team of innovators dedicated to making CRM implementation simple and effective. We help businesses streamline workflows, boost efficiency, and scale with smart, revenue-driven solutions.

50+

Businesses

Companies have streamlined their revenue operations with Marketick's CRM solutions.

1M+

Hours Saved

Reducing manual work and boosting productivity through automation.

80%

Faster

Clients see improved efficiency within the first three months of implementation.

ORIGIN STORY

How Marketick Started

After building revenue operations systems for B2B companies across technology, professional services, and financial services, I kept seeing the same pattern: businesses would invest £20K, £50K, even £100K in CRM implementations, only to watch their teams ignore the system six months later.

The problem wasn't the technology. HubSpot, Salesforce, NetSuite—these are powerful platforms. The problem was how they were being implemented.

Most agencies treated CRM as a project with a start and end date. Set it up, hand over the keys, move on to the next client. But CRM isn't a project—it's a product that needs continuous improvement, user feedback, and ongoing optimisation. Without that, adoption fails. And when adoption fails, everything else falls apart: data quality drops, forecasts become unreliable, and leadership stops trusting the numbers.

I founded Marketick to change that approach. Instead of treating CRM as a one-off implementation, we treat it as a product. Instead of optimising for vanity metrics like MQL volume, we optimise for revenue outcomes like customer acquisition cost, pipeline velocity, and forecast accuracy. Instead of handing you a system and disappearing, we stay until it's running itself.

That difference—treating CRM as a product, measuring impact instead of activity, and ensuring adoption before moving on—is what makes Marketick different from typical agencies.

£100K

Average CRM Investment

Months Until Abandonment

80%

Adoption Rate Target

Our Values

The Values Behind Marketick

Our values shape everything we do at Marketick. From innovation to integrity, we're committed to building CRM solutions that empower businesses and drive real impact.

Driving Innovation Forward

We embrace cutting-edge CRM and AI technology to create smarter, more efficient revenue operations solutions.

Committed to Integrity & Trust

Trust and transparency are at the core of everything we do for our clients. We measure success in revenue outcomes, not vanity metrics.

Empowering Business Growth

We help businesses scale faster with CRM-driven efficiency, reducing manual tasks and unlocking new revenue opportunities.

Putting Customers First

Your success is our priority—we build solutions that truly make an impact. We treat CRM as a product, not a project, ensuring adoption and continuous improvement.

Why Us

What makes us stand out in the industry

Discover how our innovative strategies, data-driven approach, and commitment to results set us apart from the competition

Traditional CRM Agencies

Prone to Human Errors

Limited by Work Hours

High Labor Costs & Overhead

Slow & Time-Consuming Tasks

Disconnected & Repetitive Work

Inconsistent & Dependent on Workforce

Marketick CRM Solutions

Smart, Data-Driven Decisions

24/7 Automated Workflows

Scalable & Cost-Effective

Instant Data Processing

Seamless System Integration

Consistent & Reliable Output

Discovery

Understand your business

Audit

Assess what you have

Define

Set success metrics

Build

Phased implementation

Enable

Train your team

Optimise

Continuous improvement

OUR APPROACH

How We Work With Clients

Every engagement starts with discovery, not solutions. We don't arrive with a pre-built template and force your business into it. Instead, we:

Understand your business model

How do you actually acquire customers? What's your sales process? Where do deals typically stall? How does your team currently work? We map reality, not theory.

Audit what you have

If you already have a CRM implementation, we assess what's working and what isn't. Often, you don't need to start over—you just need to fix specific adoption barriers, data quality issues, or process gaps.

Define success metrics

Before we build anything, we agree on what "good" looks like: target CRM adoption rate, forecast accuracy variance, customer acquisition cost reduction, pipeline velocity improvement. You know exactly what we're optimising for.

Build in phases

Quick wins come first—fixes that deliver ROI in 30–60 days. Strategic transformation follows in phases, so you're seeing value throughout the engagement, not waiting six months for results.

Enable your team

We don't just build systems—we train your team to use them, create internal champions, document processes, and set up feedback mechanisms. The goal is for your system to run itself after we're done.

Optimise continuously

Even after the core build is complete, we stick around for monthly optimisation sessions, adoption reviews, and refinement based on performance data. Your CRM evolves as your business grows.

OUR COMMITMENT

When you work with Marketick, you're getting:

Honest assessment

We'll tell you if your CRM implementation is salvageable or if you need to start over. We'll tell you if you need all four of our services or just one. We don't upsell—we recommend what actually solves your problem.

Senior-level attention

You'll work directly with experienced professionals, not junior staff. Your strategy calls, build sessions, and optimisation reviews are led by people who've done this dozens of times before.

Clear communication

No jargon-filled status updates or vague timelines. You'll know what we're working on, why it matters, what's next, and when you'll see results. We communicate in language your CFO and board will understand.

Measurable results

We define success metrics upfront and track them throughout the engagement. You'll see improvements in adoption rates, forecast accuracy, pipeline velocity, and data quality—with numbers to prove it.

No lock-ins

We work project-based or retained depending on what fits your business. You're never stuck in a 12-month contract if priorities change. We earn your continued business by delivering results, not by locking you in.

Your success, our success

We're invested in your outcomes, not just our billable hours. When your CRM adoption goes from 35% to 80%, when your forecast variance drops from ±40% to ±12%, when your customer acquisition cost decreases by 30%—that's what we celebrate.

35% → 80%

CRM Adoption

±40% → ±12%

Forecast Variance

-30%

Customer Acquisition Cost

Our Team

Meet the Minds Behind Marketick

We bring together technology and strategy to create smarter revenue operations solutions.

Rubia Naseem

Founder & Director

10+ years in digital marketing and CRM. MSc Digital Marketing from University of Surrey. Former agency founder with proven track record of driving 40% traffic growth and 25% conversion increases for global clients. Specializes in AI-powered business transformation and strategic automation.

MSc Digital Marketing Google Certified HubSpot Certified

Syed Abuthahir

Co-Founder & Director

Strategic partner and operational backbone of Marketick. Brings invaluable support in business operations and strategic decision-making. Dedicated to ensuring seamless execution of client projects and supporting the company's vision for AI-driven business transformation.

Operations Specialist Strategic Partner

Who We Are