Privacy Policy

1. Information We Collect

1.1 Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Contact us through forms, email, or phone
• Request a consultation or service quote
• Subscribe to our newsletter or blog updates
• Book a meeting or consultation
• Engage with our CRM services

This information may include:

• Full name
• Email address
• Phone number
• Company name and position
• Business website
• Industry and company size
• Nature of inquiry or service requirements
• Any other information you choose to provide

1.2 Information Automatically Collected

When you visit our website, we automatically collect certain information about your device, including:

• Device Information: IP address, browser type, operating system, device type
• Usage Data: Pages visited, time spent on pages, links clicked, referring website
• Location Data: General geographic location based on IP address
• Cookies and Similar Technologies: We use cookies to enhance your browsing experience

1.3 Information from Third Parties

We may receive information about you from:

• Business partners who refer you to our services
• Public databases for business verification
• Social media platforms if you interact with our content
• Analytics providers like Google Analytics

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 To Provide Services

• Deliver CRM implementation, automation, and consulting services
• Respond to inquiries and provide customer support
• Process service agreements and contracts
• Communicate about projects and deliverables

2.2 To Improve Our Business

• Analyze website usage and improve user experience
• Develop new services and features
• Conduct market research and business analysis
• Improve our CRM solutions and methodologies

2.3 To Communicate With You

• Send service updates and important notices
• Provide marketing communications about our services (with your consent)
• Share blog posts, case studies, and educational content
• Respond to your questions and requests

2.4 For Legal and Security Purposes

• Comply with legal obligations and regulations
• Protect against fraud, abuse, and security threats
• Enforce our Terms & Conditions
• Protect our rights and property

3. Legal Basis for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA) or UK, our legal basis for collecting and using your personal information depends on the specific context:

• Consent: You have given us explicit permission to process your information
• Contract: Processing is necessary to perform a contract with you
• Legitimate Interests: Processing is necessary for our legitimate business interests (e.g., improving services, preventing fraud)
• Legal Obligation: Processing is required to comply with the law

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information with:

4.1 Service Providers

• CRM platforms (HubSpot, Salesforce, etc.) for service delivery
• Cloud hosting providers for data storage
• Email service providers for communications
• Analytics providers (Google Analytics) for website analysis
• Payment processors for billing and invoicing

4.2 Business Partners

• Strategic partners who help us deliver services (with your consent)
• Subcontractors who assist with specific projects (under confidentiality agreements)

4.3 Legal Requirements

• When required by law, court order, or government request
• To protect our rights, property, or safety
• To enforce our Terms & Conditions
• In connection with a business transaction (merger, acquisition, etc.)

5. Cookies and Tracking Technologies

5.1 What Are Cookies?

Cookies are small text files stored on your device that help us provide and improve our services.

5.2 Types of Cookies We Use

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
• Marketing Cookies: Track your interests to show relevant content
• Preference Cookies: Remember your settings and preferences

5.3 Your Cookie Choices

You can control cookies through your browser settings. However, disabling cookies may limit certain features of our website.

To opt-out of Google Analytics: Google Analytics Opt-out

6. Data Security

We implement appropriate technical and organizational measures to protect your information:

• Encryption: SSL/TLS encryption for data transmission
• Access Controls: Limited access to personal information
• Secure Storage: Data stored on secure servers
• Regular Audits: Security assessments and updates
• Staff Training: Employee training on data protection

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

• Active Clients: For the duration of our business relationship plus 7 years for legal and accounting purposes
• Prospective Clients: For 3 years unless you request deletion
• Newsletter Subscribers: Until you unsubscribe
• Website Analytics: Anonymized data retained for statistical analysis

You can request deletion of your data at any time (subject to legal obligations).

8. Your Rights (GDPR & UK Data Protection)

If you are located in the EEA or UK, you have the following rights:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Rectification: Correct inaccurate or incomplete information
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal information
• Right to Restriction: Limit how we use your information
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for marketing communications at any time
• Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO): www.ico.org.uk

To exercise your rights, contact us at: hello@marketick.co.uk

9. International Data Transfers

Your information may be transferred to and stored on servers located outside your country of residence, including countries that may not have the same data protection laws.

When we transfer data internationally, we ensure appropriate safeguards are in place:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions recognizing equivalent data protection
• Explicit consent where required

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites (e.g., social media, partner sites). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

12. Marketing Communications

12.1 Email Marketing

With your consent, we may send you:

• Service updates and announcements
• Blog posts and educational content
• Case studies and success stories
• Webinar invitations
• Special offers and promotions

12.2 Unsubscribe

You can opt-out of marketing emails at any time by:

• Clicking the "unsubscribe" link in any email
• Contacting us directly at hello@marketick.co.uk
• Updating your preferences in our communication center

Note: You cannot opt-out of service-related communications (e.g., account notifications, contract updates).

13. CRM Data Processing

13.1 Client CRM Data

When we implement, manage, or consult on your CRM system, we may have access to your customer data. In these cases:

• We act as a data processor on your behalf
• You remain the data controller responsible for your customer data
• We process data only according to your instructions and our Data Processing Agreement
• We implement appropriate security measures to protect your data
• We do not use your CRM data for our own purposes

13.2 Data Processing Agreement

For clients using our CRM services, we provide a separate Data Processing Agreement (DPA) that outlines:

• Scope and purpose of processing
• Security measures
• Sub-processor arrangements
• Data breach procedures
• Your rights as data controller

14. AI and Automation Tools

We use AI-powered tools and automation in our services:

• CRM automation platforms to optimize workflows
• Marketing automation tools for campaign management
• Analytics tools for data-driven insights

When using AI tools, we ensure:

• Data is processed securely and confidentially
• AI tools comply with data protection regulations
• You are informed about AI usage in our services
• Human oversight is maintained for important decisions

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our website with a new "Last Updated" date
• Sending an email notification to our clients and subscribers
• Displaying a notice on our website

Your continued use of our services after changes constitutes acceptance of the updated policy.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

17. Supervisory Authority

If you are located in the UK or EEA and have concerns about our data practices, you may contact: