RevOps · GTM Engineering · HubSpot

AI systems that create pipeline and convert it.

We build them on your existing GTM stack with Claude Code, Cursor and Grok, and run them as repeatable motions your team owns.

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30 minutes · No obligation
Inboundwebsite · SEO · formsPaidsearch · LinkedIn adsOutboundsignal-led email · callsEventswebinars · conferencesPartnerspartners · referralsIntent & ABMsite visits · intent data Your CRM pipeline EnrichAI scoreRouteSequence LeadMQLSQLOpportunity New deal Lifecycle stages · handoff SLAs · forecasting Closed won + revenue forecast you can trust Expansion & renewals
Our expertise
The problem

You don't need more tools. You need a revenue system that works.

Most B2B teams already have the tools. What's missing is the system that turns them into pipeline, and pipeline into closed deals.

CRM data you can trustRespondents with under half their CRM data accurate and complete
76%
Respondents reporting this76%
CRM adoptionNon-executives who say their CRM is used effectively
27%
Executives55%
Non-executives27%
Speed to leadPersonalised email within 5 minutes (114-company study)
<1%
Study threshold5 min
Mean personalised email reply11 h 54 min
Forecast accuracySales and finance leaders who missed a forecast in the prior year
4 in 5

76% of respondents said under half their CRM data was accurate and complete.

Validity, 2025

27% of non-executives say their CRM is used effectively, versus 55% of executives.

Insightly, 2025

1 of 114 companies sent a personalised email within 5 minutes.

Workato, 2026

4 in 5 surveyed sales and finance leaders missed a quarterly forecast in the prior year.

Xactly, 2024
Our framework

The Marketick Revenue Engine.

Most firms sell HubSpot, RevOps or GTM engineering on their own. We connect all three, because pipeline only turns into revenue when the platform, the motions and the process work together.

01HubSpot

Foundation

One CRM, set up and integrated properly, with clean data your team trusts.

Onboarding · Integrations · Migration

Output: a CRM your team uses
02GTM Engineering

Engine

Inbound, outbound and event systems that bring in the right accounts.

Signals · Company brain · AI agents

Output: more qualified pipeline
03RevOps

Operating rhythm

Lifecycle stages, handoffs and forecasting that turn pipeline into deals.

Lifecycle · Forecasting · Reporting

Output: more deals closed, faster
The outcomePredictable revenue
Every layer reports into one dashboard, so you see what each one adds.
Outcomes

The results we build for.

Each outcome comes with the AI system behind it, built on your stack and run as a repeatable motion.

GTM Engineering

More of the right accounts in your pipeline

The system behind it

ICP scoring, waterfall enrichment and buying signals (hiring, funding, site visits) feeding your CRM.

GTM EngineeringHubSpot

Every inbound lead answered in minutes

The system behind it

Form fills enriched and scored with AI, then routed to the right rep instantly, with alerts in Slack.

GTM Engineering

Outbound that lands at the right moment

The system behind it

Sequences that start automatically when a target account shows a buying signal.

GTM EngineeringRevOps

Reps spend more time selling

The system behind it

AI agents handle account research, call prep and CRM updates before the meeting.

RevOpsHubSpot

Fewer leads lost between marketing and sales

The system behind it

Lifecycle stages, MQL → SQL handoff rules and follow-up SLAs built into your CRM.

RevOpsHubSpot

A forecast you can trust

The system behind it

Clean data, clear deal stages, AI deal insights and reporting that shows what will close and when.

How we work

From audit to running system.

Three steps, with scope and timing agreed after discovery.

Step 1

Diagnose

We audit your whole GTM motion: CRM, data, inbound, outbound and reporting. You see where pipeline is created, and where it leaks.

GTM audit · Stack map · Priority list

Step 2

Build

We build the workflows, integrations and AI agents in your own accounts, using Claude Code, Cursor and Grok.

Workflows · AI agents · Dashboards

Step 3

Hand over

Your team owns all of it, with docs and training. Support if you want it.

Documentation · Training · Optional support

Who we work with

Funded B2B companies, and the people who back them.

For B2B companies

Optimise or rebuild your GTM.

We fix the GTM infrastructure you already have, or rebuild it, so it creates pipeline and converts it into revenue.

AuditRebuildPipelineRevenue
  • Audit and optimise your existing stack
  • Rebuild CRM, data and routing where needed
  • Automated systems from first touch to closed won
  • Training and adoption, so your team uses it
ToolsTrainingAdoption
For investors and advisors

GTM built right for your portfolio.

For angels, startup advisors and fund platform teams who want the companies they back to turn funding into pipeline and revenue.

FundingGTM buildPipelineRevenue
  • GTM infrastructure set up from day one
  • Automated pipeline systems with AI agents
  • CRM, Clay, Claude Code and Cursor set up
  • Training and adoption, owned by the company
ToolsTrainingAdoption
The team

Operators who've built this before.

Led by Rubia Naseem, focused on CRM, RevOps and connected revenue systems.

Rubia Naseem
Founder & GTM Engineer
Syed Abuthahir
Director

Abu co-founded Marketick to help B2B companies fix their RevOps, clean up HubSpot and stop pipeline leaking.

Revenue Leak Calculator

How much revenue is your stack leaking?

Eight quick questions about your funnel. Get your estimate in 60 seconds.

Run the calculator →
£
FAQ

RevOps and GTM engineering, answered.

What does Marketick do?

Marketick is a London-based RevOps, GTM engineering and HubSpot consultancy for B2B companies. We build AI systems on your existing GTM stack, with HubSpot, Clay, Claude Code, Cursor and Grok, that create pipeline and convert it.

What is RevOps?

RevOps (revenue operations) aligns marketing, sales and customer success around one set of data, processes and reporting. It covers lifecycle stages, lead handoffs, forecasting and CRM setup, so revenue becomes predictable instead of guesswork.

What is the difference between RevOps and GTM engineering?

RevOps designs how revenue runs: stages, handoffs, forecasting and reporting. GTM engineering builds the automated systems that feed it, such as signal-based prospecting, enrichment, routing and AI research. We do both, on one CRM, so the two connect.

Do you only work with HubSpot?

HubSpot is our home base, covering onboarding, integrations, technical consulting and migrations. We also connect Salesforce, Clay, n8n and AI tools, and we migrate teams from Salesforce, Pipedrive and other CRMs to HubSpot.

How do I know where my revenue is leaking?

Start with our Revenue Leak Calculator, which takes about 60 seconds. For a full picture, book a call and we'll review your CRM, data and funnel and show you where pipeline is being lost.

Do you work with investors and startup advisors?

Angel investors, startup advisors and fund platform teams can book a call to discuss RevOps support for a portfolio company.

Who owns the systems you build?

You do. Everything is built in your own accounts, with documentation and training, so your team can run it without us.

Let's find your missing revenue.

30 minutes. We'll look at your stack and tell you where we'd start, whether or not you work with us.

GTM discovery call30 min · Google Meet · with Rubia
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